Want to get more coverage for your cybersecurity business?
Download our whitepaper for tips on how to stand out!
Good PR is more than just getting companies mentioned in the IT, security and business media. It’s about getting powerful, persuasive coverage that creates a call to action for potential customers, and keeps existing customers sold.
In this whitepaper we explore:
- PR approaches that will help your cybersecurity business gain media coverage in a crowded marketplace, including approaches for B2B and B2C vendors
- How to create compelling content that will appeal to journalists, prospects and existing customers
- Approaches for ensuring the value of content is maximised across a variety of channels, without jeopardising media requirements